Creative Control (2015)

CREATIVE1

Director:Benjamin Dickinson .

Starring: Benjamin Dickinson, Nora Zehetner, Dan Gill, Alexia Rasmussen, Reggie Watts. USA. 1h 37m.

In the near future a Brooklyn ad executive uses a a program to conduct an affair with his best friends girlfriend in virtual reality. Creative Control is an ultra modern, hipsterish sci fi romantic comedy with drastic connotations, David (Benjamin Dickinson) is tasked to come up with an advertising campaign for a virtual reality system called Augmenta. David gets to try it out to perfect the campaign that he’s working on with his team and Reggie Watts (Reggie Watts) but the amazing system starts to pull david into the darker recesses of his sexual psyche as he begins to obsess over his best friends girlfriend Sophie (Alexia Rasmussen) His long time suffering girlfriend, despite her outer calm as a Yoga instructor is totally out of synch with David and beings falling for a colleague, David often has to cover for his bestie Wim (Dan Gill) and he doesn’t think twice about cheating on Sophie but somehow David has to keep this all together (with the help of lots of pharmaceuticals and other recreationals) in order work in a highly prestigious project with a incredibly opinionated team, look out for the pilot advert scene.. it’s GOLD.

A story about virtually everything…

The film is stunning in all of his black and white classical wrongness. one of the first releases from Amazon Studios it’s interesting to see them start with so much ambition, a black and white technological film, accentuating drugs, infidelity and the virtual world all acted out to a Bach, Vivaldi, Mozart and Purcell, to name a few.. The technology is pretty advanced but probably in the direction that we’re already heading, the Augmenta is basically a trippy advanced pair of Google Glass, all other technological items are clear/glass, barely there but everywhere, it’s every hipster’s dream..

As David chokes down a few more pills he rapidly falls out of love with Juliette (Nora Zehetner) who is struggling with all the horrors of the world, she’s also falling for fellow yoga instructor, an intense beardy man bunned hunk and things start to go awry.

Brooklyn seems so cool and chilled, the film is like an ideal iWorld, but through this rosy apple tinted glasses David and Juliette are both trying to save themselves and live their fantasies in very different ways, David is

addicted to and increasing his pill and cocaine while building a virtual sex doll of his best friends girl, Juliette is trying to find the ultimate connection and tantric experience to save her soul. Beautifully shot, with some creative enhancements with regards to the technology, not enough to distract, just enough to add some involvement but this is where the film falls short, I personally enjoyed it but I didn’t feel anything for these characters, they were entertaining but not engaging, no one really loses out here, the stakes aren’t that high and the danger isn’t all that impressive.

Overall it’s a stunning film, that will be trashed into the hipster box, and does fall for a few cliches, after all we can’t have a modern black and white film that doesn’t enthral us with one colour aspect to highlight a point, but it firmly outlines our addictions to technology and maybe highlights what we might need to put down the phone and talk to the person you’re with, it might seem a bit over the top to go through all this trouble to detail this but any film that uses Reggie Watts as a design consultant is worth the trouble. And it does seem that one man was willing to go through everything to birth this film, Benjamin Dickinson pwns everything in this adventure, he directs, produces and stars and probably made the tea, one could say he had complete Creative Control..

AOFA07

Rating 7/10

RTHX1138 (1971), Fahrenheit 451 (1966), Narcopolis (2014), Ex Machina (2015)
L – Virtual Reality, Drug Culture of the Future, modern black and white films
A – What the future has in hold for us and modern drug culture
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